produce autographed instruments, and todays content creators frequently have their own drink, product, and hardware lines.
Professional esports players are now joining the competition. To get a closer look at the developing — and potentially lucrative — trend, Esports Insider spoke to those driving the push, including Razer, Fnatic, and Logitech.
Similar to how players designs are being incorporated into existing products or whole new products created specifically for them by gaming peripheral manufacturers. A company called Mouseskins, which provides a specialised service to players looking for personalised mice, recently took first place in The Clutch, a startup pitch investment competition hosted by Esports Insider.
Custom or "signature" accessories change depending on the player and the circumstance. The most prominent League of Legends player, Lee Faker Sang-hyeok, owns a customised DeathAdder V3 Pro mouse from Razer. In the meantime, SteelSeries has already collaborated with esports teams to produce mice with their insignia, and Logitech developed a distinctive mouse form with Shroud. Custom mouse have been made for each of Fnatics
Like sports fans, esports fans are drawn to purchasing apparel that has been endorsed or co-designed by their favourite athletes. From a commercial standpoint, it makes sense for hardware companies to benefit from the fact that players have sizable fan bases. By combining the two, you can create a special item that falls between off-the-shelf items and ultra-premium gadgets.
The size of the consumer base, the size of the brand, the size of the star — and the size of the price tag attached — are just a few examples of the many variables that affect how precisely these specialised peripherals are built and sold.